Logo Design Mistakes and How to Avoid Them – Part I

Part I: The Approach We’ve been creating logos for a while and have learned a thing or two about what works and what doesn’t. In this post, we’ve broken up the most common mistakes of logo design into two categories: Approach Mistakes and Technical Mistakes. Approach...

Include The Design Team in Business Discussions

In a previous post, we discussed how good design sells. However, we need to dive a bit deeper and discuss how to ensure good design sells. Design, much like anything other than grain, doesn’t do well in a silo. Design needs to be challenged and tested in order to be...