Logo Design Mistakes and How to Avoid Them – Part 2

In Part I of our “logo mistakes” series, we discussed a few mistakes related to how you approach a logo or branding project. In Part II, we are going to discuss technical mistakes. These are more likely to occur with inexperienced designers or company founders going...

Logo Design Mistakes and How to Avoid Them – Part I

Part I: The Approach We’ve been creating logos for a while and have learned a thing or two about what works and what doesn’t. In this post, we’ve broken up the most common mistakes of logo design into two categories: Approach Mistakes and Technical Mistakes. Approach...

Include The Design Team in Business Discussions

In a previous post, we discussed how good design sells. However, we need to dive a bit deeper and discuss how to ensure good design sells. Design, much like anything other than grain, doesn’t do well in a silo. Design needs to be challenged and tested in order to be...