MORE THAN PIXEL PUSHERS
We are artists, coders, wordsmiths and strategists. We are idea makers. We create new concepts based on our many years of experience, client collaboration, and simple, old-fashioned elbow grease.
How we deliver compelling creative.
We believe that smart strategy is the basis for all effective marketing.
Category & Brand Research
With every new client we do a deep dive into the particulars of your specific product (or service) category. Who dominates and why? What are the current successful brands in your category? What are the competitive strengths and weaknesses?
The Brand Strategy becomes the platform for everything, including brand identity, website concepts, content and functionality. It also creates the foundation for all marketing tactics in the weeks and months after launch — including social network posts, customer endorsements, case studies and new self-promotion videos.
Every website we build goes through extensive information architecture (or IA) & wire-framing. This is where we create a structure that utilizes best practices for contemporary user-interface, and also presents the site content in the most compelling manner for the target audience. The wireframe is the architectural blueprint for your site.
Very few approach creative the way we do—where strategy always comes first.
Great logo design takes real discipline. Not only does your identity have to embody your brand strategy, it also has to be simple, contemporary and memorable. It has to work well on mobile devices, as well as across all traditional media.
Website Concept Design
We approach each website as the showcase for your brand. It needs to be idea-driven. Otherwise, what you get is a boring list of facts and very little personality. We strive to engage your target. We create visuals and headlines that work in concert to deliver your brand positioning. And most importantly, we ensure that your content is about your target (and not just you). What problem are you solving for them?
Development & Coding
Creating pixel perfect sites is something we take great pride in. Not only does your website have to look good—but it has to perform well, too. This is where we merge our design expertise with coding prowess to create a positive brand experience.