Design, much like anything other than grain, doesn’t do well in a silo. Design needs to be challenged and tested in order to be effective—but it also needs purpose. One of my favorite phrases is this: “Art is design absent of strategy” or “Design is art with a purpose”. Either way, you get my point. Design needs the seeds of conflict and struggle in order to sprout and succeed.

Based out of Silicon Valley, our team of artists, programmers, designers, and marketing experts works hard to deliver quality branding, design, and marketing solutions to our clients. Since founding Studio 22, we have worked diligently to adapt to the fast...

Design, much like anything other than grain, doesn’t do well in a silo. Design needs to be challenged and tested in order to be effective—but it also needs purpose. One of my favorite phrases is this: “Art is design absent of strategy” or “Design is art with a purpose”. Either way, you get my point. Design needs the seeds of conflict and struggle in order to sprout and succeed.

In a previous post, we discussed how good design sells. However, we need to dive a bit deeper and discuss how to ensure good design sells. Design, much like anything other than grain, doesn’t do well in a silo. Design needs to be challenged and...

For years, good design was a bonus for companies, especially for large enterprise. They simply didn’t see the value and focused mostly on the sales process (the end point) rather than the brand. Years before I entered my career in design and...