Design Matters.

A few things on our mind.

Part 2 – Logo Design Mistakes and How to Avoid Them

Part 2 – Logo Design Mistakes and How to Avoid Them

Design, much like anything other than grain, doesn’t do well in a silo. Design needs to be challenged and tested in order to be effective—but it also needs purpose. One of my favorite phrases is this: “Art is design absent of strategy” or “Design is art with a purpose”. Either way, you get my point. Design needs the seeds of conflict and struggle in order to sprout and succeed.

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Client Collaboration and Why it Matters

Client Collaboration and Why it Matters

Based out of Silicon Valley, our team of artists, programmers, designers, and marketing experts works hard to deliver quality branding, design, and marketing solutions to our clients. Since founding Studio 22, we have worked diligently to adapt to the fast...

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Part 1 – Logo Design Mistakes and How to Avoid Them

Part 1 – Logo Design Mistakes and How to Avoid Them

Design, much like anything other than grain, doesn’t do well in a silo. Design needs to be challenged and tested in order to be effective—but it also needs purpose. One of my favorite phrases is this: “Art is design absent of strategy” or “Design is art with a purpose”. Either way, you get my point. Design needs the seeds of conflict and struggle in order to sprout and succeed.

read more
Good design sells. And isn’t that the point?

Good design sells. And isn’t that the point?

For years, good design was a bonus for companies, especially for large enterprise. They simply didn’t see the value and focused mostly on the sales process (the end point) rather than the brand. Years before I entered my career in design and...

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