Good Design Sells. Isn’t That The Point!?

Jan 1, 2021

For years, good design was a bonus for companies, especially for large enterprise. They simply didn’t see the value and focused mostly on the sales process (the end point) rather than the brand. Years before I entered my career in design and marketing, I was in tech sales—inside and outside. I hated it. Perhaps it was the particular industry or the particular decade, but whatever the case, it was dull. My job was to sell PCs, servers, storage and memory from the likes of HP, Compaq, Dell, and others I have now forgotten. I can still remember reading through the sales materials and ‘slicks’ the companies would send out—glossy white paper stock, small type bullet lists of specs, and small, beige thumbnail image of the systems (nothing to look at here folks, just a box). Suffice to say, design wasn’t important in sales back then. Eventually, marketers realized that enterprise people are consumers too, why not market the same way Apple and Chevy do? So, what’s my point? Design should help sell. And it doesn’t matter what your industry: SaaS, Alt Energy, AI, Robotics, Healthcare, and consumer. To compete today, you need to compete at the most basic level starting with your visual brand—what do you look and feel like to your customer? Today, things have improved on the design front. Savvy companies are leading with a design thinking approach. This mentality now permeates organizations from the top to the bottom and is an essential strategy for startups and mature companies alike. Products are designed and engineered with the user in mind to provide better, more intuitive experiences. As products become more sophisticated, and marketing becomes more nuanced, the need to provide better user experiences becomes more important than ever. Good design throughout the entire sales experience; branding, email marketing, website design, shopping cart, unboxing, customer support and more are now all part of the selling process—and good design sells.

Related Posts

Why We Collaborate With Our Clients

Why We Collaborate With Our Clients

Based out of Silicon Valley, our team of artists, programmers, designers, and marketing experts works hard to deliver quality branding, design, and marketing solutions to our clients. Since founding Studio 22, we have worked diligently to adapt to the fast paced, ever...

read more
Yes, Yes, a Thousand Times Yes: Designing to Engage

Yes, Yes, a Thousand Times Yes: Designing to Engage

The technological developments of the past couple decades, like Google, Facebook, and many others have brought people closer together than ever before, allowing them to maintain relationships and make connections they otherwise couldn’t. This isn’t exactly a...

read more
Website Jargon Every Marketer Should Know

Website Jargon Every Marketer Should Know

Mobile-first Design In 2018, 58% of site visits were from mobile devices. It’s projected that this number will continue to increase year-over-year. So, what does this mean for marketers developing new web sites? It means they should be focusing their design efforts on...

read more
Logo Design Mistakes and How to Avoid Them – Part 2

Logo Design Mistakes and How to Avoid Them – Part 2

In Part I of our “logo mistakes” series, we discussed a few mistakes related to how you approach a logo or branding project. In Part II, we are going to discuss technical mistakes. These are more likely to occur with inexperienced designers or company founders going...

read more
Logo Design Mistakes and How to Avoid Them – Part I

Logo Design Mistakes and How to Avoid Them – Part I

Part I: The Approach We’ve been creating logos for a while and have learned a thing or two about what works and what doesn’t. In this post, we’ve broken up the most common mistakes of logo design into two categories: Approach Mistakes and Technical Mistakes. Approach...

read more